Digital Display accounted for over 21% of digital spend last year. This session will build your knowledge of online display advertising and help you make the most of the rapidly changing creative and technology opportunities.

This explosive growth has been driven by the proliferation of new formats which have helped to make digital display one of the core mediums for consumer engagement. New formats of digital display continue to spring-up and it is vital that marketers begin to think beyond the traditional banners and mpu formats to achieve the maximum consumer engagement and ensure the best ROI. With video display already beginning to make an appearance and the new options offered by social media (widgets etc) the future of digital display promises to continue offering marketers the greatest choice of any advertising medium. This session will help you make the most of those choices!

Summary of key outcomes:

• What online display is, how it works and why it’s such an important marketing tool
• Understanding what works creatively and what doesn’t
• Hear how to plan an online display campaign and measure the results
• Understand digital display jargon and different formats available
• Learn how to use targeting technology
• Hear How to maximise ROI through optimisation
• See how to use display for brand building

>> Delivered by: ex UK Digital Director of a leading digital agency

Who should attend?

This session is for anyone that has a little bit of knowledge but wants to know more and is relevant to marketers, editorial staff, designers and developers.

How do I get a ticket?

It's easy to get onto one of our courses, just fill out this form as per instructions, pay, and hey presto - you'll be one step closer to becoming a digital guru!

If you have any questions please contact Daniel on 020 7300 7333 or email daniel@utalkmarketing.com.